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Webull is for investors who want to get into financial markets with no minimum account sizes and commission free trading. Webull is not a full-services broker, so its customers need a bit of a DIY approach on some aspects of portfolio management. Webull customers have skewed younger than at other brokerage companies. The broker’s no-cost model will also appeal to active traders. In particular, Webull’s free options trading will catch the attention of active options traders because other brokers, even those that have gone to free stock and ETF trades like Schwab, continue to charge commission on each leg of options trades.
Pros
- No commissions on stocks/ETFs, options, or cryptocurrencies
- Easy account setup and options approval, and no fees or minimums
- Free real-time streaming quotes
- Fractional shares now available
- Access to extended hours and pre-market trading
Cons
- No income on excess cash
- Potential give up on execution due to payment for order flow (PFOF)
- Limited range of tools for portfolio management
- No access to fixed income, mutual funds, foreign exchange, or futures markets
Webull
Webull, a Chinese-owned company with headquarters in New York and operations recently expanding to Hong Kong and Singapore, is a relatively new online broker that formed in just 2017. This mobile-first launch in May of 2018 was reflective of Webull's most important target market: millennials. Webull is positioning itself to serve newer and more active traders, and others drawn to a platform offering a broad range of services for free, including no account minimums, commission free trading of stocks/ETFs and their options, and multiple cryptocurrencies. Webull does skew towards the self-directed investor, with a less comprehensive offering than full service competitors. That said, Webull customers get a lot of bang without the buck: a nice platform with a wide range of helpful tools and features, along with competitive margin rates. We'll take an in-depth look at Webull to help you decide if it is the right broker for your portfolio needs.